Privacy policy

This Privacy Policy describes how Entropy Beauty, LLC ("mes°", "we", "us", or "our") collects, uses, and discloses your personal information when you use our services, visit or make a purchase from mesbeauty.com (the "Site"), or otherwise communicate or interact with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using, accessing, or interacting with any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date at the bottom of this Policy, and take any other steps required by applicable law. If we make material changes that impact how we process your personal information, we may endeavor to notify you directly or by placing a notice on our Site prior to the changes becoming effective, consistent with our legal obligations. We encourage you to periodically review this Privacy Policy. By continuing to use our Services after changes are made, you agree to the most recent version of this Privacy Policy.

Scope

This Privacy Policy applies to the information we collect, online and offline, through our Site and your use of and interaction with our Services. This Privacy Policy does not apply to our employees or job applicants. It also does not apply to our collection, use, or disclosure of aggregated or de-identified information.

When we use the term “personal information” in this Privacy Policy, we mean any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. For example, this includes your name, address, Internet Protocol (IP) address, or another unique identifier that can be linked to you. Personal information does not include “aggregated information,” which is information that we collect about a group or category of persons or services. It also does not include “de-identified information,” which is information from which we or our agents have removed identifiers that can be used to specifically identify a person, either directly or indirectly. While we use the term personal information throughout this Privacy Policy, we intend for this to include “personal data” and “personal information” where those are the terms used under applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. The following sections describe the categories and specific types of personal information we collect. As described below, we collect personal information from you in three ways: (1) directly from you, (2) automatically through cookies, and (3) from third parties.

We may collect, or have in the last 12 months collected, the following categories of personal information from individuals:

• Identifiers, such as your name, username, contact information, mailing and shipping address, email address, telephone number, age, and online or unique device identifiers, and social media profile information when you share it with us or use it to contact us.

• Commercial information, such as records of products or services purchased or returned, order information, billing details, and information about previous transactions.

• Personal information categories listed in state statutes, including the California Customer Records Statute, Cal. Civ. Code § 1798.80(e), such as your name, address, and similar information.

• Internet or other similar network activity, such as information about your interactions with our Services, Sites, or advertisements.

• Geolocation data, such as the approximate physical location of you or your device that accesses our Services.

• Audio, electronic, visual, or similar information, including when we collect recordings of customer service, sales, or chatbot interactions.

• Inferences we derive from the information we collect to create profiles reflecting your preferences, characteristics, predispositions, and behavior, including your communication or shopping preferences.

• Device information and unique device identifiers, such as your IP address.

• Any other Personal Information you choose to provide to us.

• Any other Personal Information you consent to the collection of at the time of collection.

We do not collect information from you that is considered “sensitive personal information” under certain laws. 

Information We Collect Directly from You

Personal information that you directly submit to us or provide through our Services may include:

• Identifiers, such as basic contact details including your name, address, phone number, email.

• Commercial information, such as order information including your name, billing address, shipping address, payment confirmation, email address, phone number.

• Commercial information, such as account information including your username, password, security questions.

• Commercial information, such as shopping information including the items you view, put in your cart or add to your wishlist.

• Identifiers and audio, electronic, visual, or similar information such as customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services, or information communicated to us in phone calls, emails, or chat conversations which may be recorded and retained.

• Any other personal information you choose to provide to us or that you consent to the collection of at the time we collect it.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. We may also use the personal information we collect from you directly to draw inferences about you and may create a profile reflecting your preferences, characteristics, predispositions, and behavior. These inferences may enable us to identify you across interactions, understand you more as a consumer, and suggest products to you that we think you may be interested in.

Information We Collect Automatically through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including unique device information, browser information, information about your network connection, your IP address, internet and other similar network activity, and other information regarding your interaction with the Services or with our advertisements. The Site uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS.

In addition to Usage Data, we may also automatically collect information about your preferences, behavior on our Site or when you interact with our Services, or other characteristics to draw inferences about you, as described in more detail in the section above.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify. We collect:

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

Information Combination Across Sources

We may combine the personal information we receive from or about you from one source with personal information we receive from or about you from other sources, or across multiple interactions with you. For example, we may combine the information we receive directly from you with information we collect from you automatically when you visit any of the Sites, or that we collect from a third party about you.

How We Use Your Personal Information

We process your personal information with your consent, to perform our contractual obligations, to provide Services to you, where it is in our legitimate interest to process such information, and where we have a legal obligation to do so. We may use the personal information we collect about you for the following business purposes, depending on your reason for interacting with us.

• Provide Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

• Communicate with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

• Improve our Products and Services. We use your personal information to understand what products and services are popular among our customers, what products and services are less popular, and to identify trends in our product and service offerings. This is in our legitimate interests in order to improve our product and service offerings, and respond to our customers’ changing needs.

• Comply with our legal obligations. We use your personal information to comply with our contractual obligations, court orders and requests, subpoenas, and regulatory obligations, to enforce our rights, to defend ourselves in litigation, and to detect, investigate, prevent activities that may violate our policies or be fraudulent or illegal, and enforce our Terms of Use and other agreements.

• Pursue our legitimate business interests in connection with a merger or business succession. We may use your personal information in connection with a merger or business succession to ensure continuity of our services if we sell, assign, or transfer some or all of our business or enter into a relationship with a successor or partner entity. This is in our legitimate interest in order to continue to provide you with products and services, and to maintain a business relationship with you.

• Any other reason you direct us to, or consent to, at the time we collect your personal information.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services and our advertisements (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the Services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. We also use Cookiebot to manage cookie choices on our Site. To change or withdraw your consent to collection of your information through Cookies on our Site, click on the Cookiebot icon on any page of our website and adjust your preferences. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners. For more information about this, visit the “How to Opt-Out” section of the “How we Disclose Personal Information” section.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With service providers, contractors, vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping, internal research and technological development partners, and partners who assist us with data security and website integrity).

• With business, analytics, and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run and operate our business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not disclose text messaging opt-in data or consent status with third parties for their own marketing purposes.

We have, in the past 12 months disclosed the following categories of personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Sales and Sharing of Personal Information, and Use of Personal Information for Targeted Advertising

We have “sold” and “shared” (as those terms are defined in applicable law), or used for the purposes of targeted advertising, personal information over the preceding 12 months for the purpose of engaging in analytics, advertising and marketing activities, as follows.

How to opt out. We use Cookiebot to manage cookie choices on our Site. As described below in the “Your Rights and Choices” section, we honor requests to opt-out of the sale or sharing of your personal information, or the use of your personal information for targeted advertising where required by applicable law. To opt out of the sale or sharing of your personal information, and of targeted advertising, click "Cookie Preferences" in our website footer to open your Cookiebot settings. Then uncheck the "Marketing" category and save your choice. You can also uncheck "Statistics" if you'd like to turn off analytics cookies. Your choice applies to the browser and device you're using, so repeat these steps on each one. You can also opt out by enabling a recognized opt-out preference signal, such as Global Privacy Control, in your browser, by visiting our Do Not Sell or Share My Personal Information page, or by emailing us at support@mesbeauty.com.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available by posting it on our Site or within our Services, or for the accuracy, use or misuse of any information that you disclose or receive from third parties, including information you receive from content posted by other users on our Site.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children or individuals under the age of 13, and we do not knowingly collect any personal information about children or individuals under age 13. If you are the parent or guardian of a child or individual under age 13 who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Last Updated of this Privacy Policy, we do not intend to, nor do we have knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 18 years of age.

Security and Retention of Your Information

We have put in place reasonable physical, electronic, technical, and organizational procedures to safeguard and secure personal information from unauthorized use or disclosure. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. We encourage you to remain vigilant when you use our Site, to use strong passwords, and to take other measures to protect your personal information from unauthorized access and use across the Internet.

We retain personal information for the period necessary to fulfill the purpose or purposes for which it was collected, unless a different retention period is required or permitted by law, or necessary to fulfill our legal obligations. Therefore, how long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law. If you have questions about whether you live in a jurisdiction that affords privacy rights and has a law that we are subject to, please contact us using one of the methods listed below.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use, disclose, sell and share your information.

• Right to Delete. You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions.

• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Right to Opt out of the Sale or Sharing of, or Use of Personal Information for Targeted Advertising. You may have a right to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Information about how to opt-out is above in the “Sales and Sharing of Personal Information, and Use of Personal Information for Targeted Advertising” subsection of this Policy.

• Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. If we collect your “sensitive personal information,” as defined by applicable law, you may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual. Absent atypical circumstances (for example, you choose to include such information in correspondence to us), we do not collect sensitive personal information from individuals, but if we do, we believe we only use your sensitive personal information in ways that you would reasonably expect are necessary to perform the services or to provide you with the goods you request.

• Restrict or Object to Processing: You may have the right to ask us to stop or restrict our processing of personal information, subject to certain restrictions.

• Right to Withdraw Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent at any time.

• Right to Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you, or by replying “STOP” in response to a text message you receive from us. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

In addition to the above, you may also have the right to: appoint an authorized agent to exercise your rights on your behalf, or exercise rights on behalf of your minor child; access information about and opt out of automated decision-making (as applicable); and not be discriminated against for exercising your rights.

Exercising your Rights

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may only make a verifiable consumer request for access or data portability twice within a twelve-month period. The verifiable consumer request must provide sufficient information to allow us to reasonably verify you are the person about whom we collected personal information (or an authorized representative) and describe your request with sufficient detail to allow us to properly evaluate and respond. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority.

We will respond to your request in a timely manner as required under applicable law.

We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded, in which case we will provide a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of these rights. Unless permitted by applicable law, we will not deny you goods or services, charge you different prices or rates, provide you with a different level or quality of goods or services, or suggest that you will receive a different price, rate, level, or quality of goods or services. We may offer certain financial incentives permitted by law that can result in different prices, rates, or quality levels (e.g., discounts for signing up for emails, or offers to participate in a loyalty program). Any such incentive will reasonably relate to the value of your personal information and will require your prior opt-in consent, which you may revoke at any time.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Our company is based in the United States, and our operations are primarily located in the United States. If you access or use our Site or Services from outside the United States, please note that we may transfer, store and process your personal information outside the country you live in, including the United States. These other countries may have different data protection laws compared to your country of residence, and may afford less protection. Your personal information may also be processed by staff and third party service providers and partners in other countries.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@mesbeauty.com or contact us at 451 D Street, Ste 911, Boston MA 02210, United States.

SMS Marketing Program

If you opt in to receive text messages from mes° Beauty, we collect and store your mobile phone number along with your consent status, opt-in date, opt-in source (e.g., website popup, checkout, keyword text-in), and message engagement data (e.g., delivery status, clicks). This information is referred to as “SMS Information” below, and may be considered “personal information” as described in our privacy policy. See the "Information We Collect through Cookies" section of our Privacy Policy for how we use cart data.

How We Use SMS Information

We use your phone number and related data to:

• Send you marketing offers, order updates, abandoned cart reminders, and account notifications you've opted in to receive

• Personalize messages based on your activity (e.g., purchase history, browsing behavior, cart status), where applicable

• Comply with legal and carrier requirements around consent and opt-out

Consent and Frequency

Consent to receive text messages is not a condition of any purchase. Message frequency varies, and you may receive up to 8 messages per week, on a recurring basis. Message and data rates may apply.

Sharing

We do not share your mobile phone number or SMS opt-in or consent data with third parties or affiliates for their own marketing or promotional purposes. We may share this information with service providers that help us deliver our messaging program, such as our messaging platform provider, phone carriers, and other vendors who assist in delivering text messages, and only for that purpose.

Data Retention

We retain your phone number and consent records for as long as necessary to operate the program and comply with legal recordkeeping obligations.

Your Choices and Rights

You can opt out of SMS messages at any time by texting STOP or UNSUBSCRIBE to 747103. After you opt out, we will send a confirmation message and you will no longer receive texts from us. Text START to resubscribe. For help, text HELP to 747103 or contact support@mesbeauty.com. You may also request access to, correction of, or deletion of your personal information by contacting support@mesbeauty.com. Depending on where you live, you may have additional rights under laws where you live, to the extent they apply to us.  For more on the program, see the Mobile Terms of Service in our Terms of Service.

Contact

For privacy questions related to our SMS program, contact us at support@mesbeauty.com.

Last Updated: 10/26/2026