The Social Experiment

"This film is about how I want mes° to make people feel: less pressure, less perfection, and more freedom to look and feel great."
—JenFounder of mes°
Five members of the mes° cast standing side by side in a studio.
A man with two long braids, hand resting on his forehead.

  1. VISION

    A social experiment celebrating freedom over perfection

  2. FILM

    Shot on 16mm film to more closely mirror real life

  3. CASTING

    Street-cast New Yorkers and models, celebrated for their individuality

  4. STYLING

    Authenticity inspired by New York City

  5. HAIR

    We let the hair be as individual as the people wearing it

Every image of Jen in this campaign was photographed with Day 2 and Day 3 hair.

Good Roots Volume Mist kept roots lifted while Off-Duty Restyling Serum revived shape between shoots. No daily wash. No starting over.

Shop the routine