Unbothered Beauty

Less time fixing your hair. More time living.

Shop The Collection
Creative biodesign for effortless hair.
“Effortless hair is always chic”
—JenFounder of mes°
Read Our Story

Come as you are.

  • Jennifer Lawrence in a burgundy top, one hand in her long wavy hair.
    fig . 1 JEN
  • A woman with long dark hair in a white dress, leaning on the floor.
    fig . 2 ELISA
  • A woman with long blonde hair arched in a backbend.
    fig . 4 KRISTINA
  • Four members of the cast close together, with curly, red, braided and long auburn hair.
    fig . 3 THE CAST
  • A woman with dark curly hair kneeling in a black cardigan.
    fig . 5 TATIANA
View The Social Experiment
Our most powerful ingredient is curiosity.
In Situ° Design. Made for Real Life.

Every formula is biodesigned for real life. Sleep on it. Sweat in it. Brush it. Restyle it. Repeat.

Shop All

It all
started
with a
TED Talk

“I came across a TED Talk by Jasmina Aganovic, the founder of Arcaea Labs, explaining how biology is full of possibility and creativity that can transform the beauty industry. I tracked Jasmina down, and the rest is history.”
—Jen
Learn More About Arcaea